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4 Week Rebranding Process

Experience a brand makeover in just four weeks with Refresh. From initial assessment to a striking reveal, our Rebranding Process is designed to redefine and elevate your brand identity swiftly and effectively.

Week 1: Assessment and Planning

  • Initial Consultation and Goal Setting
  • Conduct Brand Audit and Market Research
  • Define Rebranding Objectives and Scope
  • Identify Target Audience and Competitor Analysis

Week 2: Strategy Development

  • Develop Brand Positioning and Messaging Strategy
  • Begin Visual Identity Exploration (Logo, Colors, Typography, etc.)
  • Draft Brand Guidelines and Style Guide
  • Seek Client Feedback on Strategy

Week 3: Design and Implementation Planning

  • Refine Logo Design and Visual Identity
  • Finalize Brand Guidelines and Style Guide
  • Develop Implementation Plan and Timeline
  • Coordinate Internal Communication Strategy

Week 4: Execution and Launch

  • Implement New Brand Identity Internally
  • Update Digital Assets (Website, Social Media, etc.)
  • Roll Out New Branding Across Physical Assets
  • Publicly Announce Rebranding Efforts
  • Monitor Feedback and Address Immediate Concerns